Social Media Opportunities

Get Social with Us!

LOT maintains an active social media presence on Facebook, Instagram, Twitter and Pinterest with more than a half-million followers cumulatively. The Explore Louisiana social media channels are used to inspire people to visit Louisiana. We deploy tactics including:

• Visual marketing - sharing owned and user-generated images and videos
• Content marketing - sharing article and blog content from ExploreLouisiana.com and relevant third party sites
• Event marketing - sharing relevant visitor-friendly events from ExploreLouisiana.com and Facebook events

We encourage you to tag us on Facebook and Instagram with your sharable content. On Instagram, use the hashtag #OnlyLouisiana to join the conversation with our more than 11,000 Bayou Krewe ambassadors. Use #MyLouisiana to contribute to the new Find Your Louisiana campaign initiatives and showcase how visitors can discover what your region has to offer!

FREE Facebook Festival and Event Promotion

Hoping to get the word out about your live event? We can amplify your message in three easy steps:

1. Add your event to the ExploreLouisiana.com event calendar
2. Create a Facebook Event for your festival or event 
3. Invite the Explore Louisiana Facebook page to be a co-host

Once the Explore Louisiana page accepts your co-host invitation, its Facebook followers will receive a triggered notification of the new event allowing for additional organic exposure of your event. Leading up to the event, the Explore Louisiana Facebook page will spend up to $250 on an interest-based and geo-targeted Facebook advertising promotion.

Benefit your marketing plan with the power of visual inspiration.

LOT has invested with CrowdRiff at an enterprise level to bring the CrowdRiff Studio to the entire Louisiana tourism industry. Every CVB and tourism board will have access to a proprietary story creator and player that will allow you to tell your destination story like never before. Learn more.