Media Opportunities
Are you part of a CVB or tourist commission? Join any or all of Louisiana Office of Tourism's three media campaigns in FY25.
Mardi Gras Campaign
Jump on the Louisiana Office of Tourism’s new Mardi Gras campaign launching late Fall 2024. The primary focus will be Adults 25-54 with a household income of $75,000+. They exhibit an affinity for Louisiana, with a demonstrated interest and desire to travel in the period leading up to and during the Mardi Gras season throughout Louisiana. Co-op opportunities are of digital nature and will be designed to engage and encourage audiences throughout the travel planning and booking process. Co-branding with LOT’s campaigns or logo will increase your visibility. At the end of the campaign, you will receive detailed performance metrics.
Year of Food Campaign
Participate in Louisiana Office of Tourism’s initiative of the Year of Food. This campaign will utilize digital tactics that engage and attract the attention of potential travelers that have indicated their interest in Louisiana and fall in demographic profile of adults 21-54 with a household income of $100,000+. Co-branding with LOT’s campaigns or logo will increase your visibility. At the end of the campaign, you will receive detailed performance metrics.
My Louisiana Campaign
Partner with Louisiana Office of Tourism to reach travelers interested in Louisiana and focused on planning their travels. Primary audience focus will revolve around adults 25-64 with a household income of $75,000+. They possess an affinity for Louisiana and are regular/frequent travelers to Louisiana who exhibit a tendency to take last minute travel. Co-branding with LOT’s campaigns or logo will increase your visibility. At the end of the campaign, you will receive detailed performance metrics.
Current Campaigns
To join, fill out the below form, and submit it to Sharon Broussard at [email protected].